About:
Uplift help people move better with AI-powered technology, analytics and remote coaching. With a full 360 creative brief, we crafted their brand strategy and visual identity, and applied this to video production and UX & UI design.
Challenge:
Uplift had a stellar team and innovative product, but they needed a stand-out design system and smooth UX/UI to make their vision a reality. Creativity had been lost along their journey, and so we were brought on to establish continuity throughout the brand and work alongside the Uplift team to create a brand strategy, identity and digital product that would be easy to use, inspiring, and encourage movement.
Process:
Communicating the complexities of the product became our first point of call. We created a communication strategy which informed the landing page structure and storytelling. A video that we produced for Uplift helped clarify this even further. Our UX UI experts then took on the reins for the digital product, helping to elevate it through intuitive design and a deep understanding of AI.
Solution:
The solution was a full 360 design solution for Uplift. As the future of human movement performance, we are proud to have created a system that will take their brand to the next level and inspire people across the world to move more. In a time where remote training has never been more important, working with Uplift was a relevant, challenging and rewarding experience for us.
Team:
LEAD UXUI DESIGNER: ANGELES ROLDAN
UX UI DESIGNER: MONTSERRAT LLERENA
WEBSITE DESIGN: ANGELES ROLDAN, MONTSERRAT LLERENA, SANTIAGO ROLDAN, TOM GRAHAM
“The team at Noise Studio has been indispensable for all creative matters. Having helped us find our design language, this manifested in our new company logo, key marketing collateral, website, and UX/UI across our products. We are proud to say that Noise’s design DNA is now part of us.”
Sukemasa Kabayama, Co-Founder & CEO
