About:
Onyx makes personalized fitness accessible to those seeking a healthy lifestyle. They combine intelligent technology with real coaches to create
an exceptional, mobile-first fitness experience for anyone, anywhere.
Challenge:Onyx had an amazing digital product and some serious attention from the industry... but they had outgrown their visual identity. It lacked personality and didn’t convey a clear message about where the brand was heading. They had streamlined their positioning to be ‘mobile-first coaching from real personal trainers’, but they needed a new strategy and identity to bring this vision to life.
Process:
Over a 4 month period we conducted market research, collaborative workshops and countless design iterations to reach the perfect brand identity. It needed to reflect the Onyx experience and show off how unique the brand was.
Solution:
The colour palette that we developed truly captures the Onyx mentality: fun, fresh and accessible with a touch of technology and intensity. It was the perfect counterbalance to a market that frequently lacks uniqueness, without losing it’s sporty essence. Bold type choices, unexpected compositions and flexible design elements resulted in a landing page and roll out system that can be adapted over the years as Onyx takes on a life of its own.
Team:
BRAND DESIGNER & STRATEGIST: MONTSERRAT LLERENA, GEORGIA WATT
UX UI: SANTIAGO ROLDAN, FELIPE GONZÁLEZ FEBRÉ
“Working with the Noise team over the last few years has been a great experience. They’ve helped us take our designs to the next level across our app, website, social media content, and everything in between. The team is highly responsive, professional, and very fun to work with. They’ve always been flexible to fit our working style, and most importantly they’re very good at what they do. Noise has really felt like an extension of our team!”
Asaf Antonir, Co-Founder
