About:
Known for designing football boots for women, Ida Sports is a new league of women’s sportswear. The brand celebrates and supports women by putting our needs at the centre of every decision. By demanding better for female athletes, they are inspiring a wave of change in the sports industry and moving mountains to create a new normal for women in sport.
Challenge:At a tipping point in their growth, Ida Sports needed to align their message, positioning, strategy and design identity. We refreshed the branding to build a sense of community, and to motivate and inspire customers to build ‘a new league’ for women in sport.
Process:
We updated the Logo and aligned on its meaning. It is inspired by one of the brand’s premium messages, ‘make waves move mountains’. It also reflects the marks left by the sole of football boots, and it speaks to Ida Sport’s origin story of the highest altitude football match ever. Ultimately it represents energy, determination and togetherness.
Solution:
We also developed a broader and softer colour palette to reflect Ida Sport’s values of inclusivity and community. The diverse and colourful palette also speaks to the culture of women’s sports that has been built over generations. Additional brand elements such as a team of illustrations and animated sketches highlight the brand’s sense of community and a personality that takes sport seriously, but not itself.
Team:
LEAD: GEORGIA WATT
BRAND STRATEGY: GEORGIA WATT, MONTSERRAT LLERENA
BRAND DESIGNERS: MONTSERRAT LLERENA, FELIPE GONZÁLEZ FEBRÉ, GEORGIA WATT
“We needed to refresh our brand and create consistency across our brand assets. Noise stepped in and brought their creativity and ingenuity to the project. Their use of design tools to make it easy for all our non-designers to contribute was great and they brought different elements of their team to the project, which strengthened the final brand design. They were great at doing a handover as well so it was easy for us to roll out the new branding. It also helps that they are all sports-mad.”
Laura Youngson, Co-Founder & CEO
